WHAT'S NEW
BULLZEYE WINDSHIELD REPAIR
On target and on-brand
Wanting to stand out in a sea cluttered with similar competitors, Bullzeye contacted designEDGE to develop its brand identity to exemplify professionalism, exude confidence and differentiate itself from the crowd. Based on the feedback they've gotten thus far, we think we hit the mark.
PALOS VERDES PENINSULA VILLAGE
One for the ages
Creating a sense of community for older adults by providing help, involvement opportunities and fostering friendships, the Palos Verdes Peninsula Village strives to enable its members to grow, engage and age with independence, dignity and purpose.
PV Peninsula Village's 7th annual "Upside of Aging" event required a campaign branded across print and digital channels. Working with their Executive Director, designEDGE produced marketing materials that included a magazine ad, postcard, flyer, display ad, email, poster and program cover.
PENINSULA SYMPHONY
A fifty-fifth season bestows a new beginning
The Peninsula Symphony was facing the retirement of their Conductor coupled with a significant drop in advertisers and sponsors. designEDGE developed an interactive Program Book in tandem with the printed version. The symphony and its advertisers were able to reach a broader audience while still allowing staffers to hand out program books to its in-person concertgoers.
CHILDREN’S MUSIC NETWORK
A UI/UX-friendly program book
Tasked with another year of hosting a virtual conference, Children’s Music Network asked designEDGE to produce their digital Program Book. The book contained articles on their keynote speaker, honored guests, awardees and provides details about each workshop and event planned for the week-long conference. The latest iteration features user-friendly navigation plus hyperlinks to its advertisers and additional information.
The success of the program book has prompted CMN to begin planning for hybrid, virtual and in-person conferences next year. It would open the doors to attendees and guests across the globe who typically couldn't attend.
VALENCIA-TAGHAVI FAMILY LAW
All rise to a new client
Referred by one of our clients, Valencia-Taghavi approached designEDGE to develop a logo for a their family law practice. We were contracted to design three logos based on the client's hand-drawn sketch. We ended up presenting 14 design variations for them to choose from.
PTPN
Addressing the pandemic and providing solutions for recovery
The pandemic changed how businesses communicate. Thoughts about increasing revenue were suddenly replaced by feelings of isolation and confusion. PTPN (Physical Therapy Provider Network) positions private practices as "providers of choice" for both insurance-reimbursed and cash-pay health services. And they quickly realized that the road to recovery started with them.
designEDGE created a self-mailer to get that message out. Featuring imagery that conveyed adaptation, our message echoed that recovery was on the way. Winner of the 2020 GDUSA Health & Wellness Award, the piece has successfully raised awareness, assisted in the recovery effort and helped PTPN add even more practices to its growing network.
CHILDREN'S MUSIC NETWORK
A digital program book for a virtual conference
Faced with the challenges of hosting a week-long virtual workshop and conference for the very first time, CMN asked designEDGE to create their digital Program Book. In the past, the book was traditionally printed and distributed. The new digital format provided the opportunity to include live URLs and links to additional information that weren't available before.
Not bound to a printed page count, the 40-page Program Book was electronically distributed to all virtual attendees. designEDGE gave the CMN Program Book a fresh look, repaginated its contents and standardized the various ad formats. Held October 2-11, the virtual conference and Program Book were a huge success and opened the door to more cost-saving formats for future events.
